Columnist Chris O’Brien of the San Jose Mercury News Tells how Social Media Is Impacting His Job

December 21st, 2009   •   2 comments   

Well known and respected columnist Chris O’Brien who works at the San Jose Mercury News of California talked to Marketing Voices about what impact social media has had on his job. He is trying to figure out how to leverage his time so he does not work 24/7 and yet has the time to blog, podcast and do a great column. He’s still figuring it out, and gives listeners his latest perspective in my December 2009 interview.

Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective

December 7th, 2009   •   1 comment   

What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social media is still growing in its impact for brands. Mobile will grow due to the iPod’s popularity.

Big Fix’s David Appelbaum: Increasing A Company’s Valuation By Integrating Social Media And Mainstream Media

December 1st, 2009   •   no comments   

Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of Marketing, David Appelbaum, knows how to create innovative, powerful programs and shares his thoughts with Jennifer Jones in this 7 minute podcast.