Steve Rubel: Edelman’s Digital Maven Talks of Communicating in the Age of Streams

February 22nd, 2010   •   no comments   

Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111 different Web site domains each month and only reads about 20 percent of an email or Web page says Edelman Public Relations. Rubel talks about how this type of communication affects marketers today. On this podcast he discusses strategies to deal with this massive amount of information.

How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2

February 12th, 2010   •   1 comment   

Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to marketingprofs.com.