BroadVision Launches Clearvale and Giovanni Rodriquez, the new CMO talks about the product, his role and the company’s direction

May 25th, 2010   •   no comments   

Giovanni Rodriquez recently joined public company BroadVision as their Chief Marketing Officer. Rodriquez describes how he views BroadVision’s challenge and market position, and speaks a bit about the new product, Clearvale. Rodriquez has only been in the job a couple of months, having transitioned from his role as Partner at The Conversation Group.

Jen McClure: What’s Happening in Social Marketing Roles Within The Corporation?

May 11th, 2010   •   5 comments   

Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed by public relations but that’s changing says Jennifer. New titles and functions abound that did not exist 5 years ago.