Mark Gaydos, VP of Worldwide Marketingof VirtuOz discusses the power of virtual agents and future trends for their use in marketing. Gartner is predicting that the virtual agent market will hit $180M in 2010 and VirtuOz is a provider of the artificial intelligence technology that makes them a leader in the space.
Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling.
Lead generation is the top priority for marketing executives. Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Unisfair is backed by Sequoia Capital and other venture firms.