Mozes, a leader in mobile audience engagement, works with companies who are interested in sophisticated mobile marketing. CEO Dorrian Porter and I discuss what he views as the mobile marketing market and how smart brands are utilizing mobile. Dorrian Porter is the founder and CEO of Mozes. He is an entrepreneur who co-founded highermarkets, an on-demand software company in march 2000. He later became CEO and led it to its acquisition by a NASDAQ listed company in 2002. Dorrian worked with the combined company until July 2005, where he helped significantly grow the business and shape the company’s product offerings. Previously, Dorrian practiced law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of tech companies. Prior to joining WSGR, he worked in Canada as an associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the prime minister’s office. Mozes blog is at www.Mozes.com.
My firm won an award today I was told for Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine. I am excited as I did not even know I was “up” for the award and so it is extra special! I owe enormous thanks to all my clients over the last 22 years. Plus all my partners who are currently helping me and have supported my clients. It’s cool to be a small firm and win something that was voted on by more than 80,000 people.
33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about how 33Across is implementing their strategy.
XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. Marketing Voices interviewed Rob Leathern, CEO and Founder of XA.net and gets his insights on the world he knows well. For a free trial go to www.optim.al and see what they have to offer.
Social Media Week LA to Feature Robert Tercek, Chris Gebhardt, Eric Schwartzman, Celebrities, Emmy Panel, And More Than 75 Events Across Los Angeles from September 19-23
Paley Center, V Lounge, Ogilvy and Bergamot Station Form Hubs for Multi-Venue, Weeklong Event Celebrating Social Media With Panels, Book Signings, Keynotes, Parties and More; VIP and “Fast Check-in” Passes Available for First Time
LOS ANGELES – September 15, 2011 – The second annual Social Media Week Los Angeles (http://socialmediaweek.org/losangeles/) seeks to break all records with more than 75 events, a 500-person opening party, celebrities, social media experts and enthusiasts gathering across Los Angeles from September 19-23. This year’s event is expected to shatter last year’s attendance of 4,000 people, according to city partner and conference producer, SocialRadius.
Monday, September 19, the conference will kick off at the Paley Center in Beverly Hills at 8:15 am with a conference preview and continental breakfast hosted by conference organizers SocialRadius, followed by a keynote speech at 9:00 am by digital pioneer Robert Tercek who, among his many accomplishments, is perhaps best known as the person who put Oprah Winfrey on Twitter in 2009 as then-head of digital for Oprah Winfrey Networks. Oprah generated more than one million followers in record time, marking a change in the Twitter landscape from being a techie network to one now dominated at the top by media and celebrities. His panel, “The Mobile Social Tsunami: Welcome to Life After Mass Media,” will set the groundwork for the five days of events throughout the city.
The all-day program at Paley Center also includes panels curated by Music Choice, the Public Relations Society of America (PRSA), and a panel on celebrities in social media featuring actor Kevin Pollak, former Lakers star Rick Fox, and top music industry attorney Ken Hertz. Monday’s festivities move slightly further west at 6:00 pm for the 500-person opening party at the V Lounge, 2020 Wilshire Blvd., Santa Monica. In total, Monday features 13 events at six locations, the vast majority of which, including the opening party, are free and open to the public on a first-come basis at www.socialmediaweek.org/losangeles.
Tuesday, the focus shifts to social media and advertising with two days of content at Ogilvy, Culver City, and to social gaming, with a Gaming Power Panel moderated by serial entrepreneur and father of virtual currency, Brock Pierce, with a panel of gaming companies including Xfire, GamersFirst and Gamezee, followed by a Silicon Beach Meet-up and Reception. The panels at Ogilvy include sessions on Social Engagement Advertising, hosted by SocialVibe, QR Codes and Automotive and Social. Ogilvy is also hosting a panel called, “Mobile Goes Social at the Primetime Emmys,” that features a behind-the-scenes look at the role mobile and social technologies have played at this Sunday’s upcoming Emmys. Tuesday is another busy day, with 18 sessions scattered across 13 venues.
Wednesday, in addition to the second day of advertising panels at Ogilvy, will feature another half-day of content at the Paley Center, from 9:00 am – noon, featuring a two-hour breakfast panel by Experian titled “When Integrated Marketing Met Social: Love at First Like.” The morning session concludes with a panel on Facebook marketing by leading Facebook statistics portal and social media marketing platform, Socialbakers. The afternoon will also feature a social entertainment panel at Ogilvy with BuzzFeed and Funny or Die, as well as a social media and fashion event at Rockwell, 1714 Vermont St. Capping off the evening will be parties by Digital LA at the V Lounge on Social Media and Social Good, as well as an iHollywood Forum panel and mixer at Bedford Parc in Baldwin Hills. In all, there are 19 events on Wednesday at 14 venues.
Thursday kicks off with a Social Media Breakfast at the Coupa Café in Beverly Hills, and then the focus turns to the Bergamot Station hub in Santa Monica, where four panels tackle social media and social good. The evening’s events include the Schmoozd Tech and Startup Job Fair at Wokcano in Santa Monica, and a Tubefilter Meetup at theStream.tv Hollywood Studios. Overall, there are 13 events on Thursday at 10 venues.
Friday, the focus moves back to the Paley Center, where social media author Eric Schwartzman will present a keynote and panel on social media for small business, followed by “We First” author Simon Mainwaring and other thought leaders to be announced on a panel called “Brands in Action: The New Social Media Promise.” The week wraps up with a VIP closing party on the rooftop of the Paley Center on Friday night.
Ongoing schedules will be updated on the SMWLA website – as well as on Twitter (@smwla) and Facebook.
VIP Passes and Fast Check-in
Most of the 75 events and parties are free and available on a first-come/first-serve basis. One must sign up at www.socialmediaweek.org/losangeles for every event one wishes to attend. For those who would like to skip ahead of the lines, the conference is offering a “Fast Check-in” pass for $49 that will allow access into any free, non-VIP event (60+ in all) without signing up dozens of times.
In addition, there will be two levels of VIP passes available. For $149, attendees will receive a Fast Check-in pass, plus will be allowed guaranteed entry into a special VIP lounge at the four of the parties (Opening Party, Media Hub Reception, Gaming Power Panel, and Social Media for Social Good). A small number of VIP-Plus passes will also be available for $225 and additionally include entry to the VIP Closing Party.
For more information, please go to http://smwlavip.eventbrite.com/.
About Social Media Week
Globally, Social Media Week is a 13-city experience that has become the world’s largest simultaneous distributed conference of any kind. Los Angeles is just one of two US cities taking part of the week-long global effort, which will also include simultaneous week-long events in Beirut, Berlin, Chicago, Glasgow, Milan, Moscow, Rio de Janeiro, Sao Paolo and Vancouver.
One of the very first social media marketing agencies, SocialRadius (www.socialradius.com) has established itself as one of the world’s premier boutique firms. The Firm crafts unique, dedicated solutions to each client’s individual requirements, including blog creation and optimization; blogger outreach and promotion; lead generation using social media; physical and virtual events to engage top bloggers; Twitter strategy and execution; viral video strategy, creation and outreach; and social network strategy and marketing.
About Crowdcentric Media
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit www.socialmediaweek.org.
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Media Contact: Kathy Kwon, 310-862-6315, Kathy@socialradius.com
I ran across this video and request from Google regarding their new service and thought you might be interested in seeing the video and copy from Click Z.
Joerg Rathenberg VP of Product for Intercall talks with me about the latest in virtual marketing. Intercall just completed a study of 60,000 and 550 responded and he shares the latest on trends in virtual. He also delves into the best practices. If you wish to get in touch with him here’s his contact information: Joerg Rathenberg: LinkedIn; Twitter: @jrathenberg
2011 is the year that 70% of marketers plan to increase their social marketing budget by more than 10% according to a Mashable/Effie poll by agencies. 87% said social media most important to achieving success. Brad Klaus CEO of Extole tells listeners more about how to view Facebook “Likes” and what the future holds in social media. Klaus also expounds upon the importance of ROI.
Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and Erik believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at @erikluhrs on twitter or get the book Be Do Sale on Amazon.
Dow Jones Private Equity Event
leader: Jennifer Jones
Claremont Creek Ventures held its third Turbo Talks event for CEOs of the companies that they have funded. Claremont Creek hosts a couple of these events each year for their portfolio company CEOs to network with and learn from each other.
Typically they focus each event around a theme and gather for dinner at the Epic Roasthouse in San Francisco to discuss “Hiring and Building Great Startup Teams”. To kick off a conversation we posed two scenarios. One dealt with a newly funded “Series A” company which would be hiring across many functions in a competitive market. The second was a startup–several years into its business– managing issues of growth and trying to retain great performers who are often substantially vested in their equity. It’s tremendous to experience the quality of conversation and ideas that emerge when you get a talented and diverse group together. The CEOs in attendance quickly got into a discussion about what characteristics to look for in candidates, how company culture factors into hiring, and when (or even whether) to consider paying a premium for certain candidates. Everyone in the room recognized elements from his own experience and the discussion quickly took off with CEOS sharing specific examples of what they had seen work well, or sometimes not so well.
What emerged was a spirited debate and a great deal of fun. We certainly enjoyed it and hope all of the CEOs who joined us did as well. In fact, we’d love to bring everyone together even more frequently, but that’s just difficult to do when you confront the practical realities of twenty startup CEOs each with overbooked calendars. However, we recognize it is “lonely at the top”. Hopefully events like this offer a chance for these entrepreneurs to take just a brief step back from running their companies to enjoy connecting with their peers. Check out a few photos of everyone gathering before dinner.
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