Friend2Friend CEO Roger Katz: Speaking Out On Social Commerce And Social Media Marketing (7:47)

March 23rd, 2012   •   no comments   

Roger Katz founded Friend2Friend in 2006, believing that the social graph of Facebook was an incredible opportunity for brands and products to ignite true “word of mouth” marketing online. Friend2Friend meets the social media marketing challenges facing brands and agencies today — building scalable personalized solutions—that go beyond Facebook to include YouTube, Twitter and mobile platforms. Marketing Voices talks to him about what his company does and some ideas of how he views the market landscape today.