Mobile Marketing: GENWI CEO PJ Gurumohan Gives His Perspective

When developing marketing programs for mobile, the marketer has to think mobile first. He or she can’t design programs for print or the web as those strategies don’t work. So says CEO of GENWI PJ Gurumohan. A startup in the mobile marketing space already has landed 1500 customers including Forbes, PBS Kids and Condé Nast.