Marketing Voices

Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.

Mobile Marketing: GENWI CEO PJ Gurumohan Gives His Perspective

June 5th, 2012   •   no comments   
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When developing marketing programs for mobile, the marketer has to think mobile first. He or she can’t design programs for print or the web as those strategies don’t work. So says CEO of GENWI PJ Gurumohan. A startup in the mobile marketing space already has landed 1500 customers including Forbes, PBS Kids and Condé Nast.

Jennifer Jones & Partners Named “Best Communications Firm” in the Venture Capital and Private Equity Industries in North America for Second Consecutive Year

April 22nd, 2012   •   no comments   

DealMakers Monthly Magazine Cites “Exceptional” Performance Amid Very Difficult Economic Environment

WOODSIDE, CA–(Marketwire – Apr 19, 2012) – Jennifer Jones & Partners (JJ&P), a marketing advisory firm that provides branding, positioning and strategic counsel for venture capital and private equity firms, has been named “the best communications firm” in venture capital and private equity in North America in 2012 for the second year in a row by DealMakers Monthly Magazine.

The DealMakers Private Equity Awards 2012 recognizes select venture capital and private equity firms and their professional advisors “that have performed to exceptional levels during the most difficult period that the global economy has experienced for decades.”

JJ&P previously won the DealMakers Annual Awards 2011, which awarded firms that continually displayed a huge degree of quality, tenacity and strategic ability in venture capital, private equity and related fields.

Winners of both rewards were selected via a readership survey of 81,500 individuals and businesses who subscribe to the magazine in print or online. DealMakers Monthly is based in Essex, England.

Jennifer Jones“My clients get to work with the best and the brightest in venture marketing,” said Jennifer Jones, president and CEO of Jennifer Jones & Partners. “I have been involved in the venture world since 1989, so I have really seen many ups-and-downs and have marketed many types of venture firms in the last 23 years. This award is wonderful recognition for my firm’s hard work.”

ABOUT Jennifer Jones & Partners (JJ&P) has been a leading firm providing marketing advisory and marketing communications expertise since 1989. The firm’s clients primarily include many of the nation’s top venture capital and private equity firms and their portfolios of technology and healthcare companies. JJ&P has worked with 25 firms during the last two decades including Menlo Ventures, Mayfield Fund, Goldman Sachs, GSR Ventures, Psilos Group, Scale Venture Partners, and Versant Ventures. For more information, visit www.jenniferjones.com or contact Jamila Khan at Jamila@jenniferjones.com or 916-333-1552.

 

Jennifer to present Fundraising Fundamentals at NVCA Annual Meeting

April 20th, 2012   •   no comments   

Fundraising Fundamentals at

NVCA Annual Meeting

April 23 2012

Santa Clara California.

Friend2Friend CEO Roger Katz: Speaking Out On Social Commerce And Social Media Marketing (7:47)

March 23rd, 2012   •   no comments   
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Roger Katz founded Friend2Friend in 2006, believing that the social graph of Facebook was an incredible opportunity for brands and products to ignite true “word of mouth” marketing online. Friend2Friend meets the social media marketing challenges facing brands and agencies today — building scalable personalized solutions—that go beyond Facebook to include YouTube, Twitter and mobile platforms. Marketing Voices talks to him about what his company does and some ideas of how he views the market landscape today.

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