Marketing Voices

Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.

Plum Helps Websites Get Social

October 13th, 2008   •   1 comment   
Get the Flash Player to see the Media Player.

Right click here to download

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees in the months ahead.

Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

October 6th, 2008   •   2 comments   
Get the Flash Player to see the Media Player.

Right click here to download

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel.

Influence Strategy: Social Media And Playmaking

September 29th, 2008   •   1 comment   
Get the Flash Player to see the Media Player.

Right click here to download

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.

One-Stop Shop for Corporate Social Media: KickApps Insights

September 15th, 2008   •   2 comments   
Get the Flash Player to see the Media Player.

Right click here to download

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Page 10 of 41« First...«89101112»203040...Last »