Marketing Voices

Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.

Mobile Marketing: Latest Trends And Applications By Dorrian Porter CEO Of Mozes

November 7th, 2011   •   no comments   
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Mozes, a leader in mobile audience engagement, works with companies who are interested in sophisticated mobile marketing. CEO Dorrian Porter and I discuss what he views as the mobile marketing market and how smart brands are utilizing mobile. Dorrian Porter is the founder and CEO of Mozes. He is an entrepreneur who co-founded highermarkets, an on-demand software company in march 2000. He later became CEO and led it to its acquisition by a NASDAQ listed company in 2002. Dorrian worked with the combined company until July 2005, where he helped significantly grow the business and shape the company’s product offerings. Previously, Dorrian practiced law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of tech companies. Prior to joining WSGR, he worked in Canada as an associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the prime minister’s office. Mozes blog is at www.Mozes.com.

Jennifer Jones & Partners Named “Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine

November 1st, 2011   •   no comments   

My firm won an award today I was told for Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine. I am excited as I did not even know I was “up” for the award and so it is extra special! I owe enormous thanks to all my clients over the last 22 years. Plus all my partners who are currently helping me and have supported my clients. It’s cool to be a small firm and win something that was voted on by more than 80,000 people.

See press release.

Facebook Friends Become Most Important To Marketers: 33Across’s CEO Eric Wheeler Speaks Out On Their Strategy

October 10th, 2011   •   no comments   
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33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about how 33Across is implementing their strategy.

See retail brand graph (PDF)

XA CEO Rob Leathern On Building Better ROI With Advertising

October 10th, 2011   •   no comments   
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XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. Marketing Voices interviewed Rob Leathern, CEO and Founder of XA.net and gets his insights on the world he knows well. For a free trial go to www.optim.al and see what they have to offer.

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