Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.
Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. Jones digresses a bit from the normal focus of Marketing Voices to speak with this prominent marketing expert.
Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:
Kim’s blog is: