Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s Jennifer Jones and notes that he spends 2-3 hours a day blogging. He also goads Robert Scoble (he’s now ranked above Scoble on Technorati). Although he doesn’t actually read any blogs, he says he uses his RSS feed religiously to capture unique blogger fodder.
The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech conference, Rice tells Marketing Voices’s Jennifer Jones about how using social media works well on a site, and all about the Website awards (whose deadline, by the way, is May 31, 2007).
Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski talks to Jennifer Jones at SAAScon, the California software-as-a-services conference. This is a Verizon Business podcast.
Shelly Heiden, executive vice president for Plateau Systems, a leading provider of software for developing, managing, rewarding and optimizing organizational skills and talent, chats with PodTech’s Jennifer Jones about the many benefits of software as a service. At a recent Silicon Valley conference called SAASCON, Heiden discussed their partnership with Verizon, a client of PodTech’s, and how this partnership allows Plateau to go global more efficiently and completely than they could have ever dreamed.