Marketing Voices
Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
Websites and Social Media: Marketing Voices Special Edition from AdTech
The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech conference, Rice tells Marketing Voices’s Jennifer Jones about how using social media works well on a site, and all about the Website awards (whose deadline, by the way, is May 31, 2007).
Market Guru Believes SAAS is Strategic Weapon for Companies
Mike Mankowski, vice president and senior analyst for Tier 1 Research, believes SAAS is the future for companies who want to implement more efficient, cost effective software solutions. Defining what SAAS is and what the future trends are, Mankowski talks to Jennifer Jones at SAAScon, the California software-as-a-services conference. This is a Verizon Business podcast.
Going Global with SAAS and Plateau
Shelly Heiden, executive vice president for Plateau Systems, a leading provider of software for developing, managing, rewarding and optimizing organizational skills and talent, chats with PodTech’s Jennifer Jones about the many benefits of software as a service. At a recent Silicon Valley conference called SAASCON, Heiden discussed their partnership with Verizon, a client of PodTech’s, and how this partnership allows Plateau to go global more efficiently and completely than they could have ever dreamed.
Social Media Programs in a Professional Services World
BearingPoint, one of the world’s largest management consultinga firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement at the company. Dunay is a leader and innovator at integrated marketing programs that deliver cost-effective and profitable results and he has won numerous marketing awards.
