Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and Erik believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at @erikluhrs on twitter or get the book Be Do Sale on Amazon.
Enchantment– captivation: a feeling of great liking for something wonderful and unusual. How can you become more enchanting? In his newest book Enchantment, Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. Enchantment’s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them. This is not the 2011 version of the “EST Standard Training” but Guy has done social research and now talks provocatively about how learning how to enchant can maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. This book will most likely become a best seller. Check out all these links to hear and see more about Enchantment.
Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed by public relations but that’s changing says Jennifer. New titles and functions abound that did not exist 5 years ago.
Who would have ever known that David Hornik’s son made a puppet “Little David” for his birthday? David Hornik is happy to mention it to provide a perspective of himself. Hornik also talks to me about an An August Capital event called the Lobby. It’s part TED (Technology, Entertainment And Design) and part Foo Camp (Friends of O’Reilly). David Hornik Partner at August tells Marketing Voices listeners what the Lobby is, and why it is so successful. IT is an invite-only event, so despite the great insights Hornik provides on this podcast, it takes initiative to get invited to the Lobby. But don’t give up pursuing it, if you want to go. He is waiting for those who show the most initiative. Keep pursuing David Hornik at August Capital.