Created in May 2006, Marketing Voices is a weekly podcast focusing on how social media is impacting marketing for businesses worldwide. Host Jennifer Jones interviews leading marketers and business executives who are changing the marketing landscape.
HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their Board. He talks about what he feels is so special about his new investment.
Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully.
Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the Navy today. With diners buzzing in the background, we talked about how the Navy is using Facebook, YouTube, and Ning to build communities for the navy recruits and others. It is helping keep thousands of people connected in this tough wartime.
Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm for press releases today. People are not using press releases to drive media results, but instead drive understanding by using different forms of communication. Video is proliferating and as Sophie explains, it is not expensively created video, but instead using inexpensive cameras to improve text content.