Jennifer Jones & Partners developed a unique survey methodology: Market 360™. It assesses the value proposition of a brand. Utilizing a strategic, systematic means of targeted interviews and analysis with a firm’s Circle of Influence™, the most influential advocates in the ecosystem of the company, Market 360™ determines an advocate’s opinions of a brand. The Market 360™ study has been utilized more than 55 times for JJ&P’s clients. The information highlights the areas of opportunity for brand differentiation and competitive advantage.
Developing unique positioning messages is important to the success of communications. JJ&P works with all clients to create differentiated messages and a solid, market-based positioning.
The proliferation of new media channels, coupled with the need for business leaders to make their firms relevant prompted JJ&P to take a deep look at how leading firms are engaging external stakeholders online and offline. JJ&P provides recommendations for companies wishing to enhance their leadership reputations and demonstrate that they can adapt to market dynamics. JJ&P develops market relations programs specifically targeted to each firm as part of the marketing and communications planning.
There are many reasons social media can be a productive marketing channel or platform. Rather than employing it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals.
JJ&P produces materials in digital media or print and always creates content that tells a compelling story for the client’s target audience. Following are just a few of the content capabilities of JJ&P: