Perception is reality for venture capital firms. What a firm’s main influencers think matters. They are key to a firm’s success. A VC firm has to understand its own SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The Market 360™ gets to the heart of the firm’s position and its influencers. More than 55 VCs and LPs have used this strategy for their brand understanding since 1989.
MESSAGING AND POSITIONING
Without targeted messaging and unique positioning, a firm won’t stand out. It has to be different. After lots of brainstorming between JJ&P and the venture firm, magic happens. It’s the next step after the Market 360™ is completed. Neither party can do it in a vacuum.
MARKET RELATIONS PLAN
Gaining market share for a venture brand is a process, not an event. The best firms develop strategic plans and iterate them. The plans are both tactical and strategic –tied to the firm’s business goals and budget. Marketing is an art, not a science, and JJ&P works with her clients to build a plan that will get results.
SOCIAL MEDIA & ANALYTICS
Social media marketing is a must for every venture firm.