Facebook Friends Become Most Important To Marketers: 33Across’s CEO Eric Wheeler Speaks Out On Their Strategy

October 10, 2011

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33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about how 33Across is implementing their strategy.

See retail brand graph (PDF)