BA Venture Partners: Rebranding to Scale Venture Partners

Bank of America Venture Partners (BAVP) approached JJ&P about the need to rebrand itself.  JJ&P conducted a Market 360™ study for BAVP and discovered its true differentiation–the firm’s unique ability to work closely with  portfolio companies to make them more successful and to scale their businesses.


JJ&P recommended BAVP change its name to Scale Venture Partners and created a new identity surrounding this positioning. 

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