JJ&P created a brand new annual event for WSGR that targeted the CEO audience in the medical device industry. It allowed WSGR to become a thought leader in that market. JJ&P also recommended offering it to the client’s strategic business partners for co-sponsoring opportunities. JJ&P advised that the event’s agenda must focus on top challenges and issues that were prevalent in the market. The client took JJ&P’s recommendations and with JJ&P created an event that was considered to be the premier CEO gathering in the market category. This event is celebrating its 23rd anniversary.